Dòng Nội dung
1
A framework for marketing management : test item file / Scott Roberts.
Upper Saddle River, N.J. : Prentice Hall, c2003
231 p. ; 30 cm.
2
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Chicago : Irwin, 1997
xi, 211, I-8 p. : ill. ; 24 cm.
3
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.
4
Competitive marketing strategy : developing, maitaining and defending competitive position / Linden Brown.
Englewood Cliffs, NJ : Prentice Hall, c1992
xvii, 491 p. : ill. ; 25 cm.
5
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Cincinnati, OH : South-Western College Pub., 1999.