Dòng Nội dung
1
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.
2
International marketing / Philip R. Cateora, John L. Graham.
Boston ; Burr Ridge, Ill ; Dubuque, Ia ; [etc.] : McGraw-Hill/Irwin, 2007
xiii, 702 p. ; 28 cm.
3
International marketing management / Subhash C. Jain.
[Storrs, Conn.] : Digital Pub. Co., [c1999]
xviii, 1001 p. ; 24 cm.