Dòng Nội dung
1
Hospitality marketing management / Robert D. Reid, David C. Bojanic.
New York : J. Wiley, c2001
xv, 432 p. : ill. ; 25 cm.






2
Hospitality sales and promotion : strategies for success / Derek Taylor.
Oxford ; Butterworth-Heinemann, 2001.
xv, 320 p. : ill. ; 22 cm.



3
Hotel convention sales, services, and operations / Pat Golden-Romero
London : Routledge, 2007
xvii, 312p. : ill. ; 26cm.

This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry Insiders" planning tips and case studies direct from professionals in Convention Services departments


4
Marketing for Hospitality and Tourism / Philip Kotler, John Bowen, Seyhmus Baloglu.
Limited, Harlow : Pearson Education, 2022.
688 p. ; 30 cm.



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