Dòng Nội dung
1
At America s service : how corporations can revolutionize the way they treat their customers / Karl Albrecht.
Homewood, Ill. : Dow Jones-Irwin, c1988
ix, 241 p. : ill. ; 24 cm.
2
Principles of service marketing and management / Christopher H Lovelock, Lauren Wright.
Upper Saddle River, N.J. : Prentice Hall, 1999
xvii, 414 p. : ill. (some col.) ; 29 cm.