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1
Fundamentals of marketing / William J. Stanton.
New York : McGraw-Hill, c1981.
xvii, 604 p. : ill. ; 25 cm.
2
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb.
Englewood Cliffs, NJ : Prentice-Hall, 1987
x, 386 p. : ill. ; 24 cm.