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Một vài ý kiến về ngôn ngữ quảng cáo trên truyền hình Việt Nam = Some suggestions on the advertising language on Vietnam television / Dương Quốc Cường.
// Ngôn ngữ và đời sống. 2015, Số 11 (241). 2015tr.14-18 Advertisement on television has become an indispensable activity of life. Advertisement has contributed to changing the face of mass media and is an effective tool for altering customers’s attitude as well as motivating the production of cosuming goods. Language helps to associate product with sales, services and social activities; therefore; if advertisement wishes to win the advantega. More isvestment should be poured in the language of advertisement Pun is a stylistic device adopted in the language of advertisement on Vietnam national television (VTV) with the aim of enhancing its expressiveness and especially drawing the viewers’ attention. Based on the findings of research Pun – A stylistic device in the advertisement language on VTV1 and VTV3, the article makes some suggestions on orienting the development of the advertisement language on television in Viet Nam.
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