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1
Cases in international marketing / Christopher Gale, Neil H. Borden, Jean-Pierre Jeannet.
Englewood Cliffs, NJ : Prentice-Hall, c1986.
xiii, 316 p. : ill. ; 24 cm.
2
International and global marketing : concepts and cases / Taylor W. Meloan, John L. Graham.
Chicago : Irwin, c1995
xiii, 640 p. : ill. ; 23 cm.