Dòng Nội dung
1
Cases in international marketing / Christopher Gale, Neil H. Borden, Jean-Pierre Jeannet.
Englewood Cliffs, NJ : Prentice-Hall, c1986.
xiii, 316 p. : ill. ; 24 cm.
2
Global exchanges : the Washington Post international marketing companion / T. Bettina Cornwell.
Boston : Allyn and Bacon, 1993
xi, 306 p. ; 23 cm.