Dòng Nội dung
1
Cases in strategic marketing / Linda E. Swayne, Peter M. Ginter.
Englewood Cliffs, N.J. : Prentice Hall, c1993
xxvii, 819 p. : ill., maps ; 25 cm.
2
Marketing decision making : analytic framework and cases / William F. O Dell ... [et al.].
Cincinnati : South-Western Pub. Co., c1984
vi, 461 p. : ill. ; 23 cm.