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Crisis Communication : Theory and Practice / Alan Jay Zaremba. England : Routledge, 2010246 p. : ill. ; 29 cm.Crises happen, and when they do organizations must be prepared to communicate effectively with their internal and external stakeholders, and with the public. Today, crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning..This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis..It prepares students by:.--providing a theoretical framework for understanding crisis communication.--examining the recommendations of academics and practitioners.--reviewing cases that required effective communication during crises.--describing the steps and stages for communication planning..Crisis Communication is designed for upper undergraduate students and does not require familiarity with relevant theory. Each chapter includes Chapter Objectives, Case Study, Practitioner Perspective, and Exercises, and an online Instructor's Manual is available to adopters.
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Crisis communications : a casebook approach / Kathleen Fearn-Banks. Lawrence Erlbaum Associates : Mahwah, N.J., 2007342 p. ; 29 cm."Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Foam-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement."
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