Dòng Nội dung
1
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
Englewood Cliffs, N.J. : Prentice Hall, 1991
xi, 644 p. : ill. ; 24 cm.
2
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb.
Englewood Cliffs, NJ : Prentice-Hall, 1987
x, 386 p. : ill. ; 24 cm.