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1
Principi di marketing. Philip Kotler, Walter Giorgio Scott. I/
[Milano] : Pearson Prentice Hall, 2009
353 p. ; 30 cm.
2
Principi di marketing. Philip Kotler, Gary Armstrong ; edizione italiana a cura di Walter Giorgio Scott II /
Italy : Pearson Paravia Bruno Mondadori S.p.A, 2010
XVIII, 694 p., [52] c. : ill. ; 29 cm.
3
Principles of marketing / Philip Kotler, Gary Armstrong, Marc Oliver Opresnik.
Upper Saddle River, N.J. : Prentice Hall, 2018
737 p. : ill. (chiefly col.) ; 29 cm.
4
Principles of marketing / Philip Kotler, Gary Armstrong.
Upper Saddle River, N.J. : Prentice Hall, 2014
xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm.
5
Principles of marketing [by Philip Kotler, Gary Armstrong] : learning guide / Thomas Paczkowski.
Upper Saddle River, N.J. : Prentice Hall, 2001
ix, 370 p. ; 28 cm.