Dòng Nội dung
1
Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten.
Westport, Conn. : Praeger, 2008
viii, 202 p. ; 24 cm.
2
Optimiser sa communication digitale : buzz positif, e-reputation, publicité virale, communication de crise / David Réguer
Paris : Dunod, 2010
191 p.; 21 cm.
3
Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.
Lanham : Rowman & Littlefield, 2016
239 p. : ill. ; 26 cm.

A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
4
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster, John Lee.
Hoboken, New Jersey : Wiley, 2015
228 p. ; 23 cm.

"The Rise of the Platform Marketer helps you leverage the always-on consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation Read more...