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Sense & respond : how successful organizations listen to customers and create new products continuously / Jeff Gothelf, Josh Seiden.
Boston, Massachusetts : Harvard Business Review Press, 2017
253 p. ; 24 cm.

We re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational Read more...
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