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3D animation essentials / Andy Beane. Indianapolis, Ind. : Wile, 2012xvi, 336 p. : ill. ; 29 cm.Looks at the fundamentals of 3D animation and computer graphics, with information on such topics as the production pipeline, modeling and texturing, rigging, visual effects, lighting, rendering, and industry trends.
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3D art essentials : the fundamentals of 3D modeling, texturing, and animation / Ami Chopine. Oxford : Focal Press, 2011274 p. : ill. ; 29 cm.Create high-quality 3D animations and models by using the basic concepts and principles of 3D art presented by GeekAtPlay.com's Ami Chopine. This handy studio reference breaks down the core concepts into easy-to-understand segments and teaches you the 'why' in addition to the 'how.' Using application agnostic step-by-step tutorials, this book teaches you how to model, pose, and texture your creations as well as scenery creation, animation, and rendering. Learn which applications are best for your needs and how you can get started making money in the 3D field
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A first look at communication theory / Emory A. Griffin, Andrew Ledbetter, Glenn Grayson Sparks. New York : McGraw Hill, 2023.xiii, [1216] p. : ill ; 29 cm.If you're already familiar with A First Look at Communication Theory and understand the approach, organization, and main features ofthe book, you may want to jump ahead to the "Major Changes in the Tenth Edition" section. For those who are new to the text, reading the entire preface will give you a good grasp of what you and your students can expect. A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course willstill be the students' first comprehensive look at theory, so the book will meet them where they are. Our goal in this text is to present 32 communication theories in a clear and interesting way. After reading about a given theory, students should understand the theory, know the research that supports it, see useful applications in theirlives, and be aware of the theory's possible flaws. We hope readerswill discover relationships among theories located across the communication landscape-a clear indication that they grasp what they're reading. But that kind of integrative thinking only takes place when students first comprehend what a theorist claims
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. New York, NY : McGraw-Hill Education, 2021xxix, 740, 13, 33, 9, 14 p. : ill. ; 27 cm."THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"
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