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Advertising media planning / Jack Zanville Sissors, Roger B. Baron.
New York : McGraw-Hill, 2010.
1 online resource (xiv, 480 p.) : ill., map ; 29 cm.

Provides insight into the construction of media plans that most effectively achieve marketing objectives. This seventh edition retains all the critical information you need to know about traditional media - including TV, radio, and print - while exploring the media forms, illustrated with major advertiser case histories.
Đầu mục:1
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An introduction to digital multimedia / T. M. Savage, K. E. Vogel.
Burlington, Mass : John & Bartlett Learning, 2014.
336p. ; 23 cm


Đầu mục:2
3
Android programming tutorials / Mark L. Murphy.
[Macungie, Pa.] : CommonsWare, Llc, 2009.
xxv, 307 p. : ill. ; 29 cm.


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CB8 : consumer behavior / Babin, Barry J., Eric J.Harris.
Boston, MA : Cengage Learning, 2018.
390 p. ; 27 cm


Đầu mục:2