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Dual transformation : how to reposition today's business while creating the future / Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson. Boston, Massachusetts : Harvard Business Review Press, 2017254 p. : ill. ; 25 cm.In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.
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