Dòng Nội dung
1
Armstrong's handbook of human resource management practice / Michael Armstrong, Stephen Taylor.
Philadelphia : Kogan Page Ltd, 2014
xxxiv, 846 p ; 30 cm.
2
Consumer behavior : buying, having, and being / Michael R. Solomon
Upper Saddle River : Pearson, 2017
632 p. ; 30 cm.

In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
3
Corporate governance : principles, policies, and practices / Bob Tricker.
Oxford ; New York, NY : Oxford University Press, 2019
xxv, 537 p. ; 25 cm.

The most authoritative, complete, and critical guide to corporate governance. From the 'father of corporate governance' comes a new edition of this bestselling text. Designed to quip you with a sound understanding of the frameworks that govern organizations, it offers comprehensive coverage of key principles combined with a strong practical focus
4
Cost-benefit analysis : concepts and practice / Anthony E. Boardman.
Upper Saddle River, N.J. : Prentice Hall, 2011
541 p. ; 23 cm.
5
Essentials of services marketing / Jochen Wirtz, Christopher H Lovelock.
Harlow, England : Prentice Hall, 2018
[xxxii], 670 p. : ill. (chiefly colour) ; 28 cm.

Essentials of Services Marketing is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.