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Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley.
Amsterdam ; Boston : Morgan Kaufmann, 2013
xv, 234 p. : ill.; 24 cm.

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website.