Dòng Nội dung
1
Customer psychology behind the usage of key opinion leaders (KOLs) in viral marketing : Case study : Bitis Hunter : A thesis submitted as a requirement for the degree of Bachlor of Business Administration / Đỗ Phương Hoa; Lê Minh Hằng hướng dẫn.
Hà Nội : Đại học Hà Nội, 2018.
104 tr. : bảng, đồ thị ; 30 cm.
2
Determinants of intention to use mobile banking : Perceived risk perception = Nhân tố ảnh hưởng đến ý định sử dụng ứng dụng mobile banking: Cảm nhận về rủi ro / Nghiêm Thùy Trang; Ngô Thị Thùy Linh hướng dẫn
Hà Nội : Đại học Hà Nội, 2022
viii, 66 p. ; 30 cm.
3
Eric V HoltzclawLaddering : unlocking the potential of consumer behavior / Eric V Holtzclaw.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
xvi, 209 p. ; 24 cm.

Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences
4
Scientific selling : creating high-performance sales teams through applied psychology and testing / Nancy Martini, Geoffrey James.
Hoboken, N.J. : Wiley, 2012
216 p. : ill. ; 24 cm.

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to help them succeed at these disparate yet essential tasks.
5
Tourist behaviour : an international perspective / edited by Metin Kozak, Nazmi Kozak
Wallingford, Oxfordshire, UK ; Boston, MA : CABI, 2016
xiii, 184p. ; : ill.,maps ; 26 cm.

This book presents consumer-related topics from both theoretical and practical approaches to building and examining the theory of how consumers think and act within the context of tourism consumption.