Dòng Nội dung
1
Marketing strategy: a decision-focused approach / Orville C. Walker, John W. Mullins
North Ryde, N.S.W. : McGraw-Hill, 2011
xv, 352 p. ; 29 cm.
2
Marketing strategy: a decision-focused approach / Orville C. Walker, Jr John I. Gountas, Felix T. Mavondo, John W. Mullins
North Ryde, N.S.W. : McGraw-Hill, 2008
414 p. ; 29 cm.
3
Strategic marketing / David W Cravens, Nigel Piercy.
Boston : McGraw-Hill Irwin, 2003
843 p. ; 26 cm.