Dòng
|
Nội dung
|
1
|
|
2
|
|
3
|
|
4
|
Marketing management / Philip Kotler, Kevin Lane Keller. Upper Saddle River, N.J. : Prentice Hall, 2012xxii, 657, [127] p. : ill. ; 29 cm.Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
|
5
|
|
|
|
|
|