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1
Advertising campaign planning : developing an advertising-based marketing plan / Jim Avery.
Chicago : Copy Workshop, c1993
202 p. : ill. ; 24 cm.
2
An industry approach to cases in strategic management / John A. Pearce , Richard B. Robinson , Shaker A. Zahra.
Homewood, IL : Irwin, 1989
xii, 691 p. : ill. ; 24 cm.
3
Creating business plans : gather your resources, describe the opportunity, get buy-in / Harvard Business Review Press.
Boston, Massachusetts : Harvard Business Review Press, 2014
viii, 141 p. ; 18 cm.

Creating a business plan to launch your new venture? Here are the bases you'll need to cover. About the series: Get up to speed fast on essential business skills.
4
Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick.
Harlow : Pearson, 2022
xxv, 534 p. : ill ; 30 cm.
5
Entrepreneurship : a planning approach / Fred L. Fry.
Minneapolis/St. Paul : West Pub. Co., c1993
xx, 668, 6, 6 p. : ill. ; 27 cm.