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Services marketing / Raymond P Fisk, et all...
Australia : John Wiley & Sons, 2007
xx, 491 p. : ill. ; 28 cm.




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Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl
Boston : Pearson, 2013
xii, 516 p. ; : ill. ; 30 cm.

Illustrating the key drivers in effective supply chain management, this book outlines the main concepts so that students may understand what creates a competitive advantage. This text also provides strong coverage of analytic skills so students can gauge the effectiveness of the techniques described in the text.

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