Dòng Nội dung
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100 ý tưởng viết quảng cáo tuyệt hay: Từ những công ty hàng đầu trên khắp thế giới / Andy Maslen ; Trần Thị Kim Cúc dịch
Tp. Hồ Chí Minh : Nxb. Trẻ, 2018
318tr. ; 21cm.

Giới thiệu 100 ý tưởng viết quảng cáo khác nhau, giúp cho các doanh nghiệp có thể tìm hiểu và áp dụng viết quảng cáo cho hoạt động kinh doanh của mình


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Bút chì sắc, ý tưởng lớn, quảng cáo để đời / Luke Sullivan, Sam Bennett ; Lê Tường Vân dịch
Hà Nội : Lao động ; Công ty Sách Thái Hà, 2017
565tr. : ảnh, tranh vẽ ; 24cm.

Gồm các ví dụ và trải nghiệm về việc đưa ra các ý tưởng lớn trong ngành quảng cáo từ phương tiện truyền thông xã hội đến truyền thông truyền thống, từ marketing trực tiếp đến marketing trải nghiệm, từ quảng cáo ngoài trời đến quảng cáo di động


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Cinematography : theory and practice for cinematographers and directors / Blain Brown
Oxon : Routledge, 2022
xviii, 508 p. : ill. ; 29 cm.

The world of cinematography has changed more in the last few years than it has since it has in 1929, when sound recording was introduced. New technology, new tools and new methods have revolutionized the art and craft of telling stories visually. While some aspects of visual language, lighting and color are eternal, shooting methods, workflow and cameras have changed radically. Even experienced film artists have a need to update and review new methods and equipment. These change affect not only the director of photography but also the director, the camera assistants, gaffers, and digital imaging technicians. Cinematography: Theory and Practice covers both the artistry and craftsmanship of cinematography and visual storytelling. Few art forms are as tied to their tools and technology as is cinematography. Take your mastery of these new tools, techniques, and roles to the next level with this cutting-edge roadmap from author and filmmaker Blain Brown. Whether you are a student of filmmaking, just breaking into the business, currently working in the industry and looking to move up to the next level, or an experienced professional who wants to update their knowledge of tools and techniques, this book provides both a basic introduction to these issues as well as more advanced and in-depth coverage of the subject


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