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Dùng chữ sao cho đúng, viết gì cũng thấy hay / Trish Hall ; Hoa Nguyễn Ngọc dịch. Hà Nội : Nxb. Phụ nữ Việt Nam ; Công ty Văn hoá và Truyền thông 1980 Books, 2020310 tr. ; 21 cm.Giới thiệu những bí quyết để thuyết phục người khác bằng ngôn từ, chỉ cho bạn cách để trờ nên thuyết phục thông qua những ví dụ cụ thể, giúp bạn nâng cao kỹ năng viết một cách hiệu quả: Chinh phục mọi người, những mẹo viết lách, tâm lý học về thuật thuyết phục.
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Invisible influence : the power to persuade anyone, any time, anywhere / Kevin Hogan. Hoboken, New Jersey : Wiley, 2013xii, 211 p. ; 23 cm.Invisible Influence shows readers how to quietly persuade others to choose them or their product. The book includes new scientific discoveries in subtle influence that show a few fascinating and unique approaches to influence. The book will highlight how people feel about products, services and people, and the mental shortcuts they use to buy. It will then teach readers how to utilize this cluster of information in subliminally influencing others in order to sell, market, and communicate more effectively.
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Reinforcements : how to get people to help you / Heidi Grant- Halvorson. Boston, Massachusetts : Harvard Business Review Press, 2018200 p ; 22 cm.This pragmatic book explains the research on what psychologists call social intelligence. To elicit helpful behavior from their colleagues, you need to do two things: 1) Remove the obstacles that stand in the way of them helping you; 2) Trigger one or more of the motivations that make people want to help. Whether you're a first-time manager or a seasoned leader, getting people to do things for you is what management is. This book will help you do so, and do it in a way that leaves your helpers feeling good about pitching in.
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