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Entrepreneurship / Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd. New York, N.Y. : McGraw-Hill, 2017xxi, 6580 p. : ill. ; 28 cm.Aims to instruct students on the process of formulating, planning, and implementing a new venture. This book reveals descriptions of how to embark on a new venture in a logical manner. It includes comprehensive cases at the end of the text that have been hand-picked by the authors to go hand-in-hand with chapter concepts.
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