Dòng Nội dung
1
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
New Jersey : Wiley, c2017
xix, 184 p. : ill ; 30 cm.
2
Principi di marketing. Philip Kotler, Gary Armstrong ; edizione italiana a cura di Walter Giorgio Scott II /
Italy : Pearson Paravia Bruno Mondadori S.p.A, 2010
XVIII, 694 p., [52] c. : ill. ; 29 cm.