Dòng Nội dung
1
Advertising & IMC : principles and practice / Sandra E. Moriarty, Nancy Mitchell, William Wells.
Boston : Pearson, 2015
669 p. ; 30 cm.


Đầu mục:9 (Lượt lưu thông:0)
2
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
New York, NY : McGraw-Hill Education, 2021
xxix, 740, 13, 33, 9, 14 p. : ill. ; 27 cm.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"
Đầu mục:4 (Lượt lưu thông:0)

3
Algebra and Trigonometry / Michael Sullivan.
Upper Saddle River, N.J. : Pearson Prentice Hall, 2020
xxvii, 1002, A15, AN114, I13 p. : ill ; 30 cm.


Đầu mục:3 (Lượt lưu thông:0)
4
An introduction to business ethics / Joseph R. DesJardins.
New York, NY : McGraw-Hill/Irwin, 2014
xiii, 290 p ; 30 cm.


Đầu mục:3 (Lượt lưu thông:0)
5
Armstrong's handbook of human resource management practice / Michael Armstrong, Stephen Taylor.
Philadelphia : Kogan Page Ltd, 2014
xxxiv, 846 p ; 30 cm.


Đầu mục:3 (Lượt lưu thông:0)