Dòng Nội dung
1
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Boston, Massachusetts : Harvard Business Review Press, [2015]
xxviii, 287 p. : ill. ; 25 cm.

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
2
Not for free : revenue strategies for a new world / Saul Jay Berman.
Boston, Mass. : Harvard Business Review Press, 2011
224 p. : ill. ; 25 cm.