Dòng Nội dung
1
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
Boston, Massachusetts : Harvard Business Review Press, [2015]
xxviii, 287 p. : ill. ; 25 cm.

Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans.
2
Handbook of new product development management / Christoph H. Loch, Stylianos Kavadias
London : Routledge, 2011
xvi, 542 p. ; : ill. ; 24 cm.
3
HBR's 10 must reads : on innovation / Harvard Business Review Press.
Boston, Massachusetts : Harvard Business Review Press, 2013
v, 179 p. : ill. ; 21 cm.

Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to: - Adapt innovations from the developing world to wealthier markets - Plan all-new ventures by testing and tweaking - Manage risk across an innovation portfolio - Avoid classic pitfalls such as stifling innovation with rigid processes - Iterate to arrive at the best possible product offering
4
India Inside : The emerging innovation challenge to the West / Nirmalya Kumar, Phanish Puranam.
Boston, Mass. : Harvard Business Review Press, 2012
xv, 177 p. : ill. ; 24 cm.
5
Not for free : revenue strategies for a new world / Saul Jay Berman.
Boston, Mass. : Harvard Business Review Press, 2011
224 p. : ill. ; 25 cm.