Dòng Nội dung
1
Beyond advertising : Creating value through all customer touchpoints / Yoram Wind, Catharine Hays.
Hoboken, New Jersey : Wiley, 2016
xxiv, 261 p. ; 24 cm.
2
Customer experience for dummies / Roy A Barnes, Bob Kelleher.
Hoboken, NJ., John Wiley & Sons, Inc.,
xiv, 342 p. : ill. ; 23 cm.
3
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.
Hoboken, New Jersey : John Wiley & Sons, 2015
xxii, 321 p. ; 23 cm.

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.
4
Double Your Income with Network Marketing : Create Financial Security in Just Minutes a Daywithout Quitting Your Job / Ty Tribble.
Hoboken : John Wiley & Sons, 2012
190 p. ; 22 cm.

For anyone looking for a practical blueprint in creating an additional stream of home-based income, this book is for you. Control Your Financial Future will offer a fresh look at the home based business industry offering an original step-by-step plan for home business success that will include a detailed look at the network marketing industry. By combining specific, turnkey strategies with inspiring stories of successful home based entrepreneurs readers will move through the author s "success blueprint" learning: How to create financial security in just a few focused hours a week, The ways to turn a hobby or interest into a thriving home business, The freedom that a home business/internet marketing lifestyle can provide, Why job security is dead and how new entrepreneurs are firing their boss in favor of the home business lifestyle
5
Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
Hoboken, N.J. : John Wiley & Sons, 2007
xix, 300 p. ; 23 cm.

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives