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1
Customer experience for dummies / Roy A Barnes, Bob Kelleher.
Hoboken, NJ., John Wiley & Sons, Inc.,
xiv, 342 p. : ill. ; 23 cm.
2
Join the conversation : How to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
Hoboken, N.J. : John Wiley & Sons, 2007
xix, 300 p. ; 23 cm.

With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives
3
Relationship selling / Mark W Johnston, Greg W Marshall.
Boston : McGraw-Hill/Irwin, 2008
xxvii, 446 p. : col. ill. ; 26 cm.

Focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers.
4
The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten.
Hoboken, N.J. : John Wiley & Sons, ©2012
ix, 123, 127 p. ; 24 cm.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together-one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through
5
The connectors : how the world s most successful businesspeople build relationships and win clients for life / Maribeth Kuzmeski.
Hoboken, N.J. : Wiley, 2009
258 p. ; 22 cm.

For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today -- and will be used in the future -- to help you craft a robust plan for your organization. Focusing on the business implications of Internet of Things, Kranz describes the sheer impact, spread, and opportunities arising every day, and how business leaders can Read more...