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Advertising 2.0 : social media marketing in a web 2.0 world / Tracy L. Tuten.
Westport, Conn. : Praeger, 2008
viii, 202 p. ; 24 cm.




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Blog design for dummies / Melissa Culbertson.
Hoboken, NJ : Wiley, ©2013
xii, 336 p. : color ill. ; 24 cm.

The average blogger does not typically have experience with design or coding, but that shouldn t deter them from having a professional-looking blog design. This friendly and easy-to-understand guide provides you with the tools you need to establish a creative, unique, and aesthetically memorable blog without having to learn how to code beyond some basic HTML. Whether you re looking to write for a major brand, become a brand ambassador, sell a product, acquire new clients, advocate for a cause, or simply tell a story, you ll find design tricks, helpful techniques, and invaluable advice for creating a great-looking and functional blog. Provides the tools you need to understand what makes a successful blog from a design standpoint.

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Content marketing for dummies / Susan Gunelius.
Hoboken, NJ : Wiley Pub, 2011
386 p. ; 23 cm.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.

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Engagement marketing : how small business wins in a socially connected world / Gail F Goodman.
Hoboken, N.J. : J. Wiley & Sons, 2012
xxii, 198 p. : ill. ; 24 cm.

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you ve always relied on word-of-mouth referrals to grow your business.

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