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Engagement marketing : how small business wins in a socially connected world / Gail F Goodman.
Hoboken, N.J. : J. Wiley & Sons, 2012
xxii, 198 p. : ill. ; 24 cm.

A definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you ve always relied on word-of-mouth referrals to grow your business.