Dòng Nội dung
1
Chiến lược thương hiệu Châu Á = Asian brand strategy / cách thức Châu Á xây dựng thương hiệu mạnh / Martin Roll ; Bảo Bình dịch. :
Hà Nội : Lao động-xã hội, 2010
411 tr. ; 21 cm.
2
Designing Web APIs : building APIs that developers love / Brenda Jin, Saurabh Sahni, Amir Shevat
Sebastopol, CA : O'Reilly Media, 2018
xii, 217 p. : ill. ; 23 cm.

Using a web API to provide services to application developers is one of the more satisfying endeavors that software engineers undertake. But building a popular API with a thriving developer ecosystem is also one of the most challenging. With this practical guide, developers, architects, and tech leads will learn how to navigate complex decisions for designing, scaling, marketing, and evolving interoperable APIs. Authors Brenda Jin, Saurabh Sahni, and Amir Shevat explain API design theory and provide hands-on exercises for building your web API and managing its operation in production. You'll also learn how to build and maintain a following of app developers. This book includes expert advice, worksheets, checklists, and case studies from companies including Slack, Stripe, Facebook, Microsoft, Cloudinary, Oracle, and GitHub. Get an overview of request-response and event-driven API design paradigmsLearn best practices for designing an API that meets the needs of your usersUse a template to create an API design processScale your web API to support a growing number of API calls and use casesRegularly adapt the API to reflect changes to your product or businessProvide developer resources that include API documentation, samples, and tools
3
Handbook of new product development management / Christoph H. Loch, Stylianos Kavadias
London : Routledge, 2011
xvi, 542 p. ; : ill. ; 24 cm.
4
Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A Michelli.
New York : McGraw-Hill Education, [2014]
xi, 286 p. : ill. ; 23 cm.
5
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan.
Upper Saddle River : Pearson, 2020
1 online resource (622 p.) ; 28 cm.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners