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Designing Web APIs : building APIs that developers love / Brenda Jin, Saurabh Sahni, Amir Shevat Sebastopol, CA : O'Reilly Media, 2018xii, 217 p. : ill. ; 23 cm.Using a web API to provide services to application developers is one of the more satisfying endeavors that software engineers undertake. But building a popular API with a thriving developer ecosystem is also one of the most challenging. With this practical guide, developers, architects, and tech leads will learn how to navigate complex decisions for designing, scaling, marketing, and evolving interoperable APIs. Authors Brenda Jin, Saurabh Sahni, and Amir Shevat explain API design theory and provide hands-on exercises for building your web API and managing its operation in production. You'll also learn how to build and maintain a following of app developers. This book includes expert advice, worksheets, checklists, and case studies from companies including Slack, Stripe, Facebook, Microsoft, Cloudinary, Oracle, and GitHub. Get an overview of request-response and event-driven API design paradigmsLearn best practices for designing an API that meets the needs of your usersUse a template to create an API design processScale your web API to support a growing number of API calls and use casesRegularly adapt the API to reflect changes to your product or businessProvide developer resources that include API documentation, samples, and tools
Đầu mục:3
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From brand vision to brand evaluation : the strategic process of growing and strengthening brands / L. De Chernatony. Amsterdam : Butterworth-Heinemann, 2010376 p. ; 29 cm.Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. * Highly anticipated new edition from THE brand guru. * Current edition has sold OVER 5,000 copies! * Managers are developing successful brand strategies using earlier editions.
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Innovation management and new product development / Paul Trott Harlow, England : Pearson, 2021xxi, 546 p. ; 25 cm.It is designed to be accessible and readable. The book emphasises the need to view innovation as a management process. We need to recognise that change is at the heart of it. And that change is caused by decisions that people make. The framework in Chapter 1 (Figure 1.9) attempts to capture the iterative nature of the network processes in innovation and represents this in the form of an endless innovation circle with interconnected cycles. This circular concept helps to show how the firm gathers information over time, how it uses technical and societal knowledge, and how it develops an attractive proposition. This is achieved through developing linkages and partnerships with those having the necessary capabilities
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