Dòng Nội dung
1
Customer's new voice : extreme relevancy and experience through volunteered customer information / John McKean.
Hoboken, New Jersey : John Wiley & Sons, 2015
xxii, 321 p. ; 23 cm.

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.