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1
CB5 : Student edition / Barry J. Babin, Eric G. Harris.
USA : South-Western, 2014
xii, 370 p. : ill. ; 29 cm.

Covers essential consumer behavior topics through concept-driven presentation enhanced by online resources that appeal to today s students and encourage participation. This title demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior.
2
CB7 / Barry J. Babin, Eric G. Harris
Boston : Cengage learning, 2016
x, 390 p. ; 30 cm.
3
CB8 : consumer behavior / edited by Barry J. Babin and Eric G. Harris
Boston, MA : Cengage Learning, 2018
390 p. ; 27 cm
4
CB9 : consumer behavior 9e / Barry J. Babin, Eric G. Harris.
Boston : Cengage learning, 2022
x, 406 p. 16p. ; 27 cm.
5
Essentials of marketing research / Barry J. Babin.
Australia : Cengage, 2019
xxii, 490 p. : colour ill. ; 28 cm.