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Getting innovation right : how leaders leverage inflection points to drive success / Seth Kahan. San Francisco, CA : Jossey-Bass, [2013]246 p. ; 23 cm.Real-world strategies for uncovering potential and capitalizing on opportunityInnovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan s outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Offers a framework of 7 key activities for results-driven innovation, from intelligence-gathering through executionGoes beyond abstract advice to offer hands-on approaches that are relevant and applicable in any organizationThe companion and follow-up to Seth Kahan s bestselling first book, Getting Change Right and FastCompany.com blog Leading ChangeGrounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions
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