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The sales success handbook : 20 lessons to open and close sales now / Linda Richardson.
New York : McGraw-Hill, 2006
xi, 114 p. ; 21 cm.

To sell salespeople must add value, provide perspective, and show customers how a product can solve their specific needs. This work outlines a six-step program for hearing and understanding exactly what customers have to say and for selling solutions - instead of just selling products