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1
Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.
Boston, Mass. : Irwin McGraw-Hill, c2000
ix, 227 p. : ill. ; 26 cm.
2
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Homewood, IL : Irwin, 1990
xviii, 734 p. : col. ill. ; 27 cm.
3
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Burr Ridge, Ill. : Irwin, c1994
xxiii, 552 p. : ill. (some col.) ; 26 cm.
4
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Chicago : Irwin, c1997.
xxvi, 613 p. : col. ill., map ; 26 cm.
5
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Chicago : Irwin, c1991.
xxvi, 526 p. : col. ill., map ; 26 cm.