Dòng Nội dung
1
Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.
Boston : Houghton Mifflin Co., c1991
1 v. (various pagings) : ill. (some col.) ; 26 cm.
2
Business / William M. Pride, Robert J. Hughes, Jack R. Kapoor.
Boston : Houghton Mifflin Co., c1999
xxxi, 301 p. : ill. (some col.) ; 29 cm.
3
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Boston : Houghton Mifflin, c1995
xxx, 753 p. : col. ill., col. maps ; 26 cm.
4
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Boston : Hougton Mifflin Co., c1991
xxxvi, 774, 124 p. : ill. (some col.) ; 26 cm.
5
Marketing cases / Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
Boston : Houghton Mifflin Co., c1987
ix, 187 p. : ill. ; 24 cm.