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1
Essentials of marketing research / William G. Zikmund, Barry J. Babin
Mason, OH : South-Western/CENGAGE Learning, 2010
xix, 436 p. : col. ill ; 30 cm.
2
Essentials of marketing research / William G. Zikmund, Barry J. Babin
Mason, Ohio : South-Western/CENGAGE Learning, 2010
xix, 436 p. : ill. ; 29cm.

The organization of this title follows the logic of the marketing research process. The book begins by discussing the scope of marketing research, and provides an overview of problem definition and the marketing research process
3
Essentials of marketing research / William G. Zikmund, Barry J. Babin.
Stanford, Conn : Cengage Learning, c2010
xxiv, 452 p ; 30 cm.
4
Exploring marketing research / William G. Zikmund.
Fort Worth : Dryden Press, 2000
xxxiii, 812 p. : ill. (some col.) ; 29 cm.
5
Exploring marketing research / William G. Zikmund.
Fort Worth : Dryden Press, 2000
xxxiii, 812 p. : ill. (some col.) ; 29 cm.