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Contemporary business communication / Scot Ober. Boston : Houghton Mifflin Co., 1998xxiv, 600 p. : col. ill. ; 26 cm.Students don t have to be convinced of the need for high-level communication skills. By the time they enter business communication classes, students know enough about the business environment to appreciate the critical role communication plays in the contemporary organization; they re also aware of the role communication will play in helping them to get a job and be successful on the job. To sustain this inherent interest, students need a textbook that is current, fast-paced, and interesting, just like business itself. Thus, a major objective of [the book] is to present comprehensive coverage of real-world concepts in an interesting and lively manner. -Pref.
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