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1
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Cincinnati, Ohio : South-Western College Publishing, c1998
xxxviii, 693 p. : col. ill. ; 28 cm.
2
Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel.
Cincinnati, OH : South-Western College Pub., 1999.
3
Marketing cases / Charles W. Lamb, Jr., O.C. Ferrell, William M. Pride.
Boston : Houghton Mifflin Co., c1987
ix, 187 p. : ill. ; 24 cm.
4
Strategic marketing for nonprofit organizations : cases and readings / Philip Kotler, O.C. Ferrell, Charles Lamb.
Englewood Cliffs, NJ : Prentice-Hall, 1987
x, 386 p. : ill. ; 24 cm.