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1
Marketing reseach: Test item file / Alvin C Burns, Ronald F Bush.
Upper Saddle River,New Jersey : Prentice Hall, 2000
258p. ; 28cm.


Đầu mục:0 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)
2
Marketing research / Alvin C. Burns, Ann Veeck.
New York : Pearson Education, 2020
xxvii, 495 p. : ill ; 30 cm.


Đầu mục:2 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:2)
3
Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush.
Harlow : Pearson Education Limited, 2017
489 p. : ill. ; 29 cm.


Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:1 (Lượt truy cập:2)

4
Marketing research / Alvin C. Burns, Ann Veeck.
New York : Pearson Education, 2020
523 p. : ill ; 26 cm.

Written with an emphasis on the practical application of marketing research methods, Marketing research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world -- and their future careers
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5
Marketing research / Alvin C. Burns, Ronald F. Bush.
Upper Saddle River, N.J. : Prentice Hall, 1999
xxi, 699 p. : ill. (some col.) ; 26 cm.


Đầu mục:3 (Lượt lưu thông:20) Tài liệu số:0 (Lượt truy cập:0)