Dòng Nội dung
1
Beyond advertising : Creating value through all customer touchpoints / Yoram Wind, Catharine Hays.
Hoboken, New Jersey : Wiley, 2016
xxiv, 261 p. ; 24 cm.
2
The network imperative : how to survive and grow in the age of digital business models / Barry Libert, Megan Beck, Yoram Wind.
Boston, Massachusetts : Harvard Business Review Press, 2016
viii, 230 p. : ill. ; 24 cm.

Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.