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Scientific selling : creating high-performance sales teams through applied psychology and testing / Nancy Martini, Geoffrey James.
Hoboken, N.J. : Wiley, 2012
216 p. : ill. ; 24 cm.

Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to help them succeed at these disparate yet essential tasks.