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Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry. Lanham : Rowman & Littlefield, 2016239 p. : ill. ; 26 cm.A practical guide to marketing, advertising, and public relations in a world of social media-empowered consumers. This step-by-step introduction to building brand benefit through social clout is grounded in a refreshing mix of academic research, theory, industry statistics, and real-world examples. No hype, just solid social media strategy.
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