- Tài liệu môn học
- 658.872 DUH
Reassessing the relationship between marketing and public relations :
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DDC
| 658.872 | |
Tác giả CN
| Dühring, Lisa. | |
Nhan đề
| Reassessing the relationship between marketing and public relations : new perspectives from the philosophy of science and history of thought / Lisa Dühring. | |
Thông tin xuất bản
| Germany :Springer VS,2017. | |
Mô tả vật lý
| 336 p. ;29 cm. | |
Tóm tắt
| Lisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields. Contents • State of Research: The Academic Debate on the Relationship between Marketing and Public Relations • The Philosophy of the Social Sciences • The History Marketing Thought • The History of Public Relations Thought • New Perspectives on the Future Relationship between Marketing and Public Relations Target Groups Researchers, students and practitioners in the fields of marketing, marketing communications, corporate communications, communications management, public relations, strategic communications and organizational communication The Author Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication | |
Thuật ngữ chủ đề
| Kommunikation im Marketing | |
Thuật ngữ chủ đề
| Marketingphilosophie | |
Từ khóa tự do
| Tiếp thị | |
Từ khóa tự do
| Quan hệ công chúng | |
Từ khóa tự do
| Truyền thông | |
Môn học
| Quan hệ công chúng | |
Địa chỉ
| 100TK_Tài liệu môn học-MH516017(1): 000144694 |
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| 008 | 250313s2017 gw ger |
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| 009 | 1 0 |
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| 020 | |a9783658180331 |
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| 082 | 04|a658.872|bDUH |
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| 100 | 1 |aDühring, Lisa. |
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| 245 | 10|aReassessing the relationship between marketing and public relations :|bnew perspectives from the philosophy of science and history of thought /|cLisa Dühring. |
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| 260 | |aGermany :|bSpringer VS,|c2017. |
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| 300 | |a336 p. ;|c29 cm. |
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| 520 | |aLisa Dühring reconstructs the relationship between public relations and marketing research on a metatheoretical level. She presents a concise systematization of the theoretical discourse in both disciplines since the beginning of the twentieth century by differentiating key phases of development and evaluating current research approaches. This study argues for a stronger connection of both disciplines and a better profiling within the mother disciplines of communication and business studies by fostering critical and interpretative approaches. This book is strongly recommended to everybody interested in the history and epistemology of marketing and public relations theory and the relationship between both fields. Contents • State of Research: The Academic Debate on the Relationship between Marketing and Public Relations • The Philosophy of the Social Sciences • The History Marketing Thought • The History of Public Relations Thought • New Perspectives on the Future Relationship between Marketing and Public Relations Target Groups Researchers, students and practitioners in the fields of marketing, marketing communications, corporate communications, communications management, public relations, strategic communications and organizational communication The Author Dr. Lisa Dühring is a former research associate at the Institute for Communication and Media Studies, Leipzig, Germany and currently works at the International Office at Leipzig University. Her research interests focus on the fields of critical PR and marketing studies, cross-disciplinary approaches, disciplinary development, and strategic communication |
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| 650 | 00|aKommunikation im Marketing |
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| 650 | 00|aMarketingphilosophie |
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| 653 | 0 |aTiếp thị |
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| 653 | 0 |aQuan hệ công chúng |
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| 653 | 0 |aTruyền thông |
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| 690 | |aKhoa tiếng Pháp |
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| 691 | |aTruyền thông doanh nghiệp |
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| 692 | |aQuan hệ công chúng |
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| 693 | |aGiáo trình |
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| 852 | |a100|bTK_Tài liệu môn học-MH|c516017|j(1): 000144694 |
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| 890 | |a1|b0|c0|d0 |
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000144694
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MH TTDN
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658.872 DUH
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