TRA CỨU
  • Sách
  • 658.872 HOP
    Go mobile :
DDC 658.872
Tác giả CN Hopkins, Jeanne,
Nhan đề Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.
Thông tin xuất bản Hoboken, N.J. : Wiley, ©2012
Mô tả vật lý xx, 234 p. : ill. ; 24 cm.
Tóm tắt Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher
Thuật ngữ chủ đề Internet marketing
Thuật ngữ chủ đề Mobile commerce
Thuật ngữ chủ đề Mobile communication systems
Từ khóa tự do Hệ thống thông tin di động
Từ khóa tự do Thương mại
Tác giả(bs) CN Turner, Jamie,
Địa chỉ 100TK_Tiếng Anh-AN(1): 000088723
000 00000nam a2200000 a 4500
00138039
0021
00448523
005202105100903
008160405s2012 nju eng
0091 0
020|a9781118167786
035|a757147675
035##|a757147675
039|a20241125223053|bidtocn|c20210510090347|danhpt|y20160405104205|zngant
0410 |aeng
044|anju
08204|a658.872|bHOP
1001 |aHopkins, Jeanne,|d1957-.
24510|aGo mobile : |blocation-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business /|cJeanne Hopkins, Jamie Turner.
260|aHoboken, N.J. :|bWiley,|c©2012
300|axx, 234 p. :|bill. ;|c24 cm.
520|aSet-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher
65000|aInternet marketing
65000|aMobile commerce
65000|aMobile communication systems
6530 |aHệ thống thông tin di động
6530 |aThương mại
7001 |aTurner, Jamie,|d1961-
852|a100|bTK_Tiếng Anh-AN|j(1): 000088723
890|a1|b0|c0|d0
Dòng Mã vạch Vị trí Giá sách Ký hiệu PL/XG Phân loại Bản sao Tình trạng Thành phần
1 000088723 TK_Tiếng Anh-AN 658.872 HOP Sách 1 Tài liệu chỉ đọc tại Thư viện

Không có liên kết tài liệu số nào